THE AVENGERS AGE OF ULTRON TITLE SEQUENCE LIGHTING SETUPS & MATERIALS EXPLORATIONS The typography was designed to be classic and elegant to evoke the spirit of Greco Roman Sculpture. Every shot is scrutinized for imperfections as well as refining the depth for stereo. To put these guys in marble, it elevates them but it also grounds them in a way, saying, 'Yeah, these guys are veterans of a war that they fought to the last and, in some cases, gave the last full measure... That they should be remembered. —joss whedon Marvel's main direction was: "If the first Avengers film could be described as 'sunrise', the sequel can be described as 'night is falling'". Taking that direction, the team put together several frames with a darker tone than the original film. THE AVENGERS AGE OF ULTRON MAIN TITLES DIRECTION 1 After several rounds of exploration, Marvel wanted the type to be a direct continuation of the first film. While the first film's type rotates towards camera, that motion is continued here by rotating away from camera.
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They also chose to have "Age of Ultron" overtake the "Avengers" type. After combining these two main ideas, Perception used a marble texture for "Avengers" to mimic what had been done for the Main-On-End Titles and a vibranium texture for "Age of Ultron" to mimic the robot's actual material. Perception wishes to thank Joss Whedon, Kevin Feige, Louis D'Esposito, Victoria Alonso, Jeremy Latcham, Jennifer Bergman, and the entire creative team at Marvel Studios for letting us play a role in this film. For more on Perception's groundbreaking work for Avengers: Age of Ultron, check out this behind-the-scenes feature story by fxguide. TOP> Perception is a cutting edge design LAB pioneering the visionary process of Science Fiction Thinking to architect the future. We divide our time equally between the parallel worlds of science-fiction—working with trailblazing filmmakers, and science-fact—collaborating with the world's most innovative technology brands. perception 345 7th avenue 15 fl new york, ny 10001 ©2019 perception media Corporation
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